See the winning video & all entries!

The winners, plus some other people who entered, will be offered a chance to sing their version of our jingle in a local recording studio. Their recordings of “Your Car is Not a Boat” will become Charlotte-Mecklenburg Storm Water Services’ new flood safety commercials on local radio and TV stations.

Runner-up prizes donated by:
IkeaStorm Water A BIG thanks to those companies who donated prizes for our runners up. Thanks to everyone who “liked” the Water Watchers Facebook page and began following the WaterWatcherCLT Twitter feed.
You may wonder why Storm Water Services wants to reward someone singing something so silly when the topic is serious.

We’ve found that catchy little tune has a way of getting stuck in your head. And when that happens, the message is also more likely to stick.

Nationwide, most flood deaths happen in vehicles. Preaching the message of “Turn Around, Don’t Drown” in a solemn, somber way may be more fitting. But you may not remember it. Especially when you have to make a split-second decision behind the wheel.

So even if it sounds a bit silly, what matters most is getting people to remember the message. To sing along with it. To enter a contest. To try to win a prize. Because if people remember that life-saving message and turn around when it really counts, there will be no winners and losers. Just winners.